The Misinformation Epidemic in Aesthetics with Dr. Michele Shermak

Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sources.That passion led her to chair the American Society of Plastic Surgeons’ Public Education Committee, where she’s elevating patient education across the board.Dr. Shermak breaks down what sets board-certified plastic surgeons apart, from the focus on safety and credentials to the importance of finding a provider who truly listens.She also opens up about the challenges of teaching multiple generations, her favorite creative ways to share trustworthy information, and how platforms like Instagram are shaping the next wave of patient education.As AI revolutionizes aesthetics, Dr. Shermak shares both excitement and caution about how tools like chatbots might change medical education and communication—and why accuracy and privacy still come first.Recorded live at the ASPS Annual Meeting in New Orleans.About Dr. Michele ShermakDr. Michele Shermak is a board-certified plastic surgeon, widely regarded for her exceptional patient care and meticulous, individualized approach to aesthetic and reconstructive surgery. She’s internationally recognized for her expertise in breast and body contouring, combining innovative techniques, compassion, and clear communication to ensure every patient feels confident and supported from consultation through recovery. Dr. Shermak sets the standards for excellence as a director on the American Board of Plastic Surgery, and focuses on patient safety, natural results, and personal connection throughout every procedure.Learn more about Baltimore plastic surgeon Dr. Michele ShermakFollow Dr. Shermak on Instagram @micheleshermakmdGuestMichele Shermak, MDPlastic surgeon in Baltimore, MarylandHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City