The Missed Opportunity for Fractional CMOs

💡Kaila Yates, Interim CMO at Zellis, delves into the evolving role of the fractional CMO. With the business landscape rapidly shifting due to post-COVID challenges and AI advancements, the role of fractional CMOs is transitioning significantly. Kails discuss, understanding the trajectory of marketing strategies and how fractional leaders can effectively integrate and alter organizational practices is imperative.💡"It doesn't matter what you do if you can't prove that you've had an impact." - Kaila YatesYates analyzes how modern technology, particularly AI, has altered the demands and opportunities for fractional CMOs. Where traditional roles required extensive time spent within a company to understand strategic priorities and markets, AI now offers timely insights that can optimize and streamline efforts. However, the essential element remains the human touch, with deep-rooted understanding and strategic thinking guiding technology towards successful outcomes. This episode emphasizes the crucial necessity of continuous learning and curiosity in marketing, underscoring how these can be leveraged to gain insights and challenge preconceived notions for a more pronounced impact.Follow Kaila Yates on LinkedInFollow host Steve MacDonald on LinkedIn