The Missing Link Between My Book and Your Results episode artwork

EPISODE · Apr 23, 2025 · 30 MIN

The Missing Link Between My Book and Your Results

from Marketing Made Easy for HR Consultants

Most HR Consultants read business books with the best intentions.But then life happens.The plan feels overwhelming.And when they don't get immediate results… they quietly stop.Which isn't ideal.Especially if you've bought the book because you want a better business.So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consultancy (or thought about it), and your business hasn’t changed yet, this episode is for you.You’ll discover:✅ Why reading the book isn’t enough - and what to do to make sure you get the expected results from it.✅ The 5 most common reasons HR consultants fail to get the promised £70K HR Consultancy business (and how to overcome them).✅ How to know EXACTLY where you're going wrong with your marketing plan using the LAPS Formula.✅ What nurture marketing actually means - and why most HR consultants get it wrong.✅ The simple solution if you're overwhelmed, second-guessing yourself, or struggling to apply the advice from the book.So if you're serious about building your £70K consultancy and want to finally make the book work for you, give this episode a listen.Because the plan works.But only if you work the plan.Timestamps:00:00 – Why most business books never lead to results01:45 – What to do if the book isn’t making sense (and why it’s OK to ask for help)03:00 – The big promise of the book: How to build a £70K HR consultancy04:40 – Step-by-step: the theory behind getting a £70K HR Consultancy04:25 – How to identify your perfect audience (and why “SMEs” isn’t good enough)05:30 – The best lead generation for HR consultants06:55 – The power of lead magnets for HR Consultants (and how to use them properly)08:05 – How to run a qualifying call like a trusted expert, not a desperate freelancer11:05 – Why lead generation is the engine of your entire business15:00 – What to do if your email list is dead or inconsistent18:00 – Fear of selling: The hidden block that’s costing you clients21:00 – The internal blockers: Why you’re not applying the book (even if you want to)22:45 – Why you need Accountability as a HR Consultant24:15 – Perfectionism and fear: The two biggest blocks to action26:00 – The 3 paths forward: Give up, fix it yourself, or ask for help Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

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The Missing Link Between My Book and Your Results

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Frequently Asked Questions

How long is this episode of Marketing Made Easy for HR Consultants?

This episode is 30 minutes long.

When was this Marketing Made Easy for HR Consultants episode published?

This episode was published on April 23, 2025.

What is this episode about?

Most HR Consultants read business books with the best intentions.But then life happens.The plan feels overwhelming.And when they don't get immediate results… they quietly stop.Which isn't ideal.Especially if you've bought the book because you want a...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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