The Missing Link in Goal Setting and Success with Kristin Erickson

In this episode of The Growth Now Movement, I sit down with peak performance coach Kristin Ericksen to talk about something most people struggle with but rarely address: why we don't finish what we start. Kristin has coached over 3,000 people and she's on a mission to help individuals actually follow through on their goals, not just set them. Because the truth is, most people don't have a goal-setting problem. They have a finishing problem. We break down why traditional SMART goals often fall short and what's really missing for most people, which comes down to two key things: purpose and urgency. Without those, even the best plan falls apart. Kristin opens up about her own turning point during COVID, what she calls her "brick wall moment." It forced her to slow down, surrender control, and get radically focused on what actually mattered. That season completely shifted her trajectory, taking her from the fitness industry into financial services and a more leveraged way of living where she wasn't trading time for money. We dive into her framework around money and wealth building, including the three types of money everyone should understand: fast money, medium money, and slow money. She breaks down how to think about earning, building, and leaving a legacy, along with the foundational financial steps most people skip. We also talk about the importance of protecting your assets before trying to grow them, eliminating high-interest debt, building an emergency fund, and understanding how compound interest works through the rule of 72. Kristin shares why estate planning is not just for the wealthy, but something everyone should think about early. This conversation also goes into the future of work and how AI is rapidly changing the landscape. Kristin shares why learning to use AI is no longer optional, but also why human connection, presence, and intentional disconnection are more important than ever. We talk about her practice of intentionally disconnecting every month to reset and reconnect with what matters most. When it comes to success, Kristin defines it simply: doing what you want, when you want, with the people you want. And she shares the daily habits that help her stay aligned with that vision, including faith, movement, and identifying the three most important things she must accomplish each day. This episode is a powerful reminder that success is not about doing more. It's about doing what matters and actually finishing it. In This Episode You Will Learn • Why most people fail to finish what they start • What's missing from traditional goal-setting frameworks • The importance of purpose and urgency in achieving goals • How Kristin's "brick wall" moment changed her life and career • The difference between hustle and leverage • The three types of money and how to use them • Why protecting your finances comes before growing them • How compound interest works using the rule of 72 • Why estate planning matters for everyone • How AI is changing the future of work • Why human connection and intentional disconnection are critical • Daily habits that create alignment and success