The missing link to college-age influencers (Ep. 185)

When Cindy Krupp, founder of the boutique fashion communications agency Krupp Group, couldn’t find college-age influencers to work with her clients, she created 28 Row, a network of young women well-versed in working with brands. Krupp and one of those influencers, Madison Krause (known as gaptoothginger on Instagram) join Diana Marszalek in the Echo Chamber to talk about why influencers in this demographic are hard to find, and what it takes for them to be successful.