The Missing Social Media Step Thats Costing You Clients

Summary:Boston-based agent Sam Earp joins host Shelby Johnson to explain why he pivoted away from "in the weeds" educational content on Instagram to focus on high-reach property tours and city-specific development news. Sam reveals his "secret sauce" for conversion: using Reels for reach and growth while leveraging Instagram Story polls as "virtual open houses". Agents will learn exactly how to follow up with "hand-raisers" in their DMs, use ManyChat for basic automation, and manage lead flow within the Instagram inbox to close $30 million in annual volume.