The MISTA Innovation Model: Cross-Sharing The Future Of Food With Scott May

The food industry is an area that is in need for constant innovation and disruption, but innovation is something more than just renovating the brand or adding more flavor options. The MISTA innovation model takes a step further to ensure that its members remain vital and relevant in an ever-changing and highly-competitive market. MISTA is a member-based platform for food optimization and innovation that focuses on a reciprocal system where startups and big companies alike can help each other in an overall effort to create the future of food. Joining Elliot Begoun to talk about innovation culture and the need for further disruption in the food products market is Scott May, the head of MISTA. Scott is a pioneer of innovation in the food and beverage industry, with a 30-year track record. He is currently the VP of Innovation at Givaudan, the largest flavor and fragrance company in the world and one of the founding members of MISTA. Love the show? Subscribe, rate, review, and share! Join The TIG Talks Community today: