The Mistakes that Made Us: How Mr Pool Man Transformed the Pool Industry | #020

In this episode of Add To Cart, we are joined by Tom and Natalie Hintze from Mr Pool Man. These two siblings have taken their dad’s pool store and transformed it into an eCommerce powerhouse which has disrupted the very slow moving world of pool parts and accessories. Tom and Nat discuss everything from split testing free shipping to manufacturing their own product to qualifying for B Corp status and share heaps of coal-face tips on what it takes to transition bricks and mortar to an eCommerce model. They are hilariously honest about their mistakes and see these as an integral part of their journey to success.Links from the episode:Mr Pool ManWater TechniX Pool Equipment Pivot MemeB Corp CertificationNo Fkn Idea podcastSell at the speed of change with Shopify Plus (sponsored)Questions answered in this podcast include:How did you make the transition from a traditional bricks and mortar family business to an eComm model?Which marketing channels are working for you and why?What have been your biggest business mistakes?This episode was brought to you by…  Shopify PlusAbout your co-hosts: Tom Hintze from Mr Pool ManTom Hintze is Head of eCommerce & Operations at Mr Pool Man and Co-founder of Water TechniX. After following his father into the pools industry, Tom became a licensed E1 pool certifier and qualified pool builder, but since 2013 he has focused his energies on the digital channels of the business. Passionate about exceeding customer expectations, Tom is no stranger to change and thrives on leading teams through the complexities and difficulties of the ever changing eCommerce environment. Tom loves a warehouse and a beer - isn’t that what eCommerce is all about?!Natalie Hintze from Mr Pool ManNatalie Hintze is Head of eCommerce & Marketing at Mr Pool Man and Co-founder of Water TechniX. With no previous eCommerce experience, Natalie's interest in psychology and 'why humans do what they do' led her down the path of all things marketing. Self taught, Natalie is now head of digital marketing at Mr Pool Man while collaboratively driving the brand direction and development as a whole.You can contact Tom on LinkedIn // You can contact Natalie on LinkedInEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community