The Modern Marketer NEEDS to Stay Agile with Greg Kihlström of The Agile Brand

The Modern Marketer NEEDS to Stay Agile with Greg Kihlström of The Agile Brand This week on the CX and Culture Connection Podcast, we are joined by Greg Kihlström, from The Agile Brand 🤝 Greg is going to share CX strategies, talk AI, improve the EX-CX interactions, and help the modern Marketer 📈 I invite you to follow Greg and us on your favorite podcast directories. 👇 The CX & Culture Connection Podcast with Matt Egol of JourneySpark Consulting Greg Kihlstrom Linkedin: https://www.linkedin.com/in/gregkihlstrom/ The Agile Brand Linkedin: https://www.linkedin.com/company/the-agile-brand/ Website: https://www.gregkihlstrom.com/ Greg's Book: https://www.gregkihlstrom.com/houseofthecustomer 0:00 - Preview 0:27 - Introduction to the show and Greg Kihlstrom of The Agile Brand 1:05 - What is the Agile Brand? 4:43 - How has the word Agile changed at different levels? 7:26 - Agility is a key cornerstone discipline 9:12 - House Of The Customer - Book by Greg Kihlstrom 11:27 - The employee/customer experience EX/CX intersection 13:02 - Building a movement within the company 15:24 - Adoption of AI - where is it headed? 18:32 - The focus on personalization 21:02 - Leveraging Data! But do you have all of the data? 23:51 - You need to collaborate within your organization 27:18 - Where should marketing companies focus if they are data-driven? 29:20 - X-Data and O-Data 36:06 - Where should the listening audience focus their energy on? 39:06 - Learn more about Greg 39:35 - Closing Thoughts #cx #culture #marketing #business #trends #customer #strategy #journeyspark #experience #behavior #AI #EX #TheAgile Brand 📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/ 📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/ 📌Website: https://www.journeysparkconsulting.com/ 📌Facebook: https://www.facebook.com/profile.php?id=100094736604400 📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM 📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants 📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw 📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/ 📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeX More about Matt Egol and JourneySpark Consulting: Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven. Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing. Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures. #cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity