The Modern Marketing Manifesto | #001

What is this "Modern marketing"?   How can you achieve success with your market? There are ways to ensure your marketing plan, campaign, ad, or message has the highest likelihood of success possible.   Adam discusses shifts in modern marketing and advertising trends and breaks down the top 5 underlying principles to help you get the absolute most out of your marketing.   [01:26] Modern marketing defined.   [02:44] 5 key points to evaluate any marketing tactic or strategy   [02:53] Strategy first. One of the biggest marketing problems discussed and what can be done to avoid it.    [04:13] Respect the market. The way customers and clients are consuming information is dramatically different from a few short years ago. How the increase of digital media consumption should affect your marketing budget.    [06:18] Talk how they Talk. Understanding what resonates with your target market is crucial to creating effective and converting marketing material. Developing a customer avatar is the basis for all future marketing strategies. The better you can understand your customer, the better your marketing is going to be. The best way to develop a customer avatar. [09:07]  Study the Classics. Read up on foundational marketing principles and tactics.   Book suggestions: "Purple Cow" & "All Marketers Are Liars" - Seth Godin "The 22 Immutable Laws of Marketing" - Al Ries & Jack Trout "Positioning" - Al Ries "Influence: The Psychology of Persuasion" - Robert Cialdini " 80/20 Sales & Marketing" - Perry Marshall "Confessions of an Advertising Man" & "Ogilvy on Advertising" - David Ogilvy   [11:38] Test & re-test. Which marketing messages are going to do the best for your business? Quick and Effective ways to test your marketing material.