The Modern Systems HVAC Companies Need to Survive

Alek Ivanov (Synergy3) is a change-driven home services operator with high standards and a simple belief: if you’re not growing, you’re dying.We get into how Synergy3 started, the mindset shift that unlocked growth, and the practical operating moves he’s making now: CTO-first thinking, getting out of scattered tools, building systems that fit the business, and using AI to remove time-wasting admin (including an AI agent that automates New Jersey permit applications).We close with Alek’s view on what the next era of HVAC winners will do differently — and why he thinks the best operators will be the best trainers.Guest: Alek Ivanov — Synergy3Host: Owen GagneSponsor: Plutus Agents — Custom workflows. Built for your team.