The moment needs a name
First published
09/19/2023
Genres:
business
Summary
Join us for episode three of Reframing the Conversation where we discuss high stakes moments that are all too common in the life of a business. How can a company tell when a high stakes moment is coming? How can we leverage high-value relationships during these moments? How can leadership best handle them? We discuss all this and more!Thank you for listening to Reframing the Conversation with AlignCollective. To learn more about our agency or to contact us directly, visit aligncollective.co. ...
Duration
Parent Podcast
Reframing the Conversation
View PodcastSimilar Episodes
#66 Reframing the Sales Conversation
Release Date: 05/10/2023
Description: Sales. Just the word can have some Foodpreneurs running to find the closest table to hide under. But what if the way you thought about selling your product was based on preconceived ideas, and by reframing how you think and feel about the sales process would instead fill you with confidence and make you feel more empowered and at ease in your next buyer meeting or when calling or emailing a buyer for the first timeThat’s exactly what I go through with Mia Van Tubbergh, the Sales Partner from Elm Professional, a professional services firm that partners with food, retail and FMCG clients. The hard truth is that you need to ‘sell’ to have a successful business. The other truth though is that there is a way to sell by ‘adding value’ that will completely change the way you think, and what you do when it comes to your sales process. I chat with Mia about how ‘adding value’ must be a part of your sales strategy and what that looks like, including:💸 What WIFIM is and why it’s important when pitching to buyers. 💸 Why having a great-tasting, great-looking product is the minimum and what else you need to ‘sell’.💸 Why talking margin and sell-through are essential in adding value. 💸 What you need to know so you’re confident when meeting with buyers to ease the sales conversation. 💸 Learning the trick of art of listening more and talking less.LINKS & RESOURCESElm Professional The Dangers of Discounting: A free guide and discounting calculator to discover how much you should (or shouldn't) be discounting.Waitlist for Foodpreneurs Formula Coaching ProgramFoodpreneurs Festival - your opportunity to apply to pitch your products to retail buyersBuy tickets to Foodpreneurs FestivalYour Free Pitch Plan If you haven’t listened to episode 65 (49 mins), “Building a Million Dollar Brand in an Overcrowded Space” listen here.This episode is brought to you by Chelsea Ford's industry-leading newsletter. Delivering practical, actionable content that directly supports your consumer packaged goods business to grow, become more profitable and thrive. Click this link to subscribe or visit chelseaford.com .
Explicit: No
003 - Games for Good and Reframing the Conversation About Games
Release Date: 07/03/2013
Description: 003 - Games for Good and Reframing the Conversation About Games
Explicit: No
275. Reframing the Conversation Around Hormones
Release Date: 09/13/2023
Description: Is not getting your period normal? Do women have a lower sex drive than men? Should your first time hurt? It’s time to bust all of the misconceptions related to women’s health, hormones and sex with Dr. Jolene Brighten, a hormone expert, nutrition scientist, and thought leader in women’s medicine. Morning Microdose is a podcast curated by Krista Williams and Lindsey Simcik, the hosts and founders of Almost 30, a global community, brand, and top rated podcast.With curated clips from the Almost 30 podcast, Morning Mircodose will set the tone for your day, so you can feel inspired through thought provoking conversations…all in digestible episodes that are less than 10 minutes.Wake up with Krista and Lindsey, both literally and spiritually, Monday-Friday.If you enjoyed this conversation, listen to the full episode here.
Explicit: No
I could be Churchill
Release Date: 08/17/2023
Description: Welcome to Reframing the Conversation: an Align Collective Podcast. Join us for our first episode where we discuss how AlignCo got started, what we believe in (and what we don't), and about how tension is really, really good. What are we going to reframe this season? Stay tuned for more!Thank you for listening to Reframing the Conversation with AlignCollective. To learn more about our agency or to contact us directly, visit aligncollective.co. Host: Hannah PniewskiPanel: Stephen Belenky & Dave NewellEditor: Chris Paul Smith
Explicit: No
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