“The moment your story abandons the audience, the audience abandons your story.” REPLAY

“The moment your story abandons the audience, the audience abandons your story. It is far too easy to tell a story which looks and sounds real but isn’t. It is also very easy to tell a story which includes all the usual cast of characters in our life but none of the people in the present audience. If your daily circle of friends does not resemble your ideal client base, there will be a priorities gap. Take the time to consider the people, places and things your audience is most likely to release to and select a story from your arsenal which best represents and includes them,”