The Momofuku Model: How Restaurants Really Make Money in CPG

In this episode, Ray breaks down how restaurants are using CPG-branded foods to totally transform their brand. He also discusses the Wegmans surveillance controversy, how TikTok is used in food R&D, how Portillo's loyalty program is boosting sales, and why you should not leave the food industry.#restaurant #chef #portillos #careeradvice #momofuku #davidchang Links: Wegmans Issue (Grubstreet)Wegmans Issue (Gothamist)Wegmans Issue (Grocery Dive)Rise of Restaurant CPG (Bloomberg)TikTok Food R&DPortillo’s Loyalty ProgramReddit Thread (Kitchen Confidential)Enjoying the episode? Keep up with Repertoire:💌 ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Repertoire Newsletter⁠⁠⁠⁠⁠⁠⁠⁠ – Get industry insights, links, and podcast extras delivered weekly.🎙 ⁠⁠⁠⁠⁠⁠⁠⁠Share the Podcast⁠⁠⁠⁠⁠⁠⁠⁠ – Pass it on to your team, group chat, or fellow chefs.📸 ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠ – Behind the scenes, quotes, and quick takes.Affiliate Disclosure:We may earn a commission from qualifying purchases made through Amazon or other affiliate links provided in this episode.Thanks for listening to Repertoire. 👨‍🍳🎧