EPISODE · May 19, 2026 · 52 MIN
The Money Conversation Every Therapist CEO Needs to Have with Andrea Rotondo of Liquid Cents
from Brave and Well: Conversations helping mental health professionals build a sustainable, profitable & values-aligned business · host Vanessa Newton
📣 Book a Brave Boss VIP dayAs therapists and private practice owners, it's common to feel like your finances are a black box — something overwhelming that lives in the background and creates dread every time you think about it. But avoiding your numbers doesn't make them go away.Today, I'm talking to Andrea Rotondo of Liquid Cents Bookkeeping about why so many therapists avoid their financials, how to build a healthier relationship with your finances and what it actually means to lead your practice like a CEO.Tune in to hear about:Why so many therapists feel anxiety and shame around their finances (and how to change that)The difference between being busy and being profitableThe key numbers every private practice owner should know and review monthlyHow the Profit First method can transform the financial health of your practiceWhy getting curious about your money is one of the most powerful things you can do as a business ownerIf you've ever clicked away from your QuickBooks or dreaded meeting with your accountant, you have to listen to this episode.More from Andrea RotondoLiquid Cents Bookkeeping: https://www.liquidcentsbookkeeping.com/Find her on LindkedIn: https://www.linkedin.com/in/andrearotondo1/Find her on Instagram: https://www.instagram.com/andrea.rotondo/More from Brave & Well:Follow Brave and Well on Instagram @braveandwellSign up for the Brave and Well newsletterWork with me!Book a Brave Boss VIP dayGet my workbook — Laying the Foundation for your Private PracticeSign up for my course — From Therapist to CEOGet templates, tools and more in the Brave & Well shop!
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📣 Book a Brave Boss VIP day As therapists and private practice owners, it's common to feel like your finances are a black box — something overwhelming that lives in the background and creates dread every time you think about it. But avoiding your numbers doesn't make them go away. Today, I'm talking to Andrea Rotondo of Liquid Cents Bookkeeping about why so many therapists avoid their financials, how to build a healthier relationship with your finances and what it actually means to lead your ...
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The Money Conversation Every Therapist CEO Needs to Have with Andrea Rotondo of Liquid Cents
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