The Monty Show LIVE: Can Brett Yormark Save the Big 12 From Its Own Presidents?

The Big 12 is at a breaking point. While Commissioner Brett Yormark is trying to drag the conference into the future with private equity, naming rights, and a professionalized NFL-style structure, he’s running into a brick wall: the University Presidents and Athletic Directors.In this video, we dive deep into the internal power struggle defining the Big 12's future. The reality is harsh—the conference simply doesn’t win enough on the national stage to generate the revenue needed to keep up with the Big Ten and SEC. With the "house" settlement and revenue sharing looming, the Big 12 has a massive bill coming due, and the current "amateur" model isn't going to pay it.We discuss:The Resistance: Why Big 12 leadership is terrified of an NFL model.The Revenue Gap: How the lack of a "Blue Blood" powerhouse is hurting the bottom line.Yormark’s Master Plan: From private equity to aggressive expansion—what is the goal?Adapt or Die: Can the conference survive if they stay stuck in the past?Brett Yormark is a disruptor, but can he disrupt his own bosses enough to save the league from itself?Let us know in the comments: Do you think the Big 12 should embrace a corporate NFL model, or is the soul of college sports worth the financial risk?The Advocates are experienced injury attorneys who will fight for the settlement you deserve without collecting a dime from you! Chat with an attorney NOW online for free! www.TheAdvocates.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.