The Moonshot Effect with Kate Purmal & Lisa Goldman

I recently learned a new word that I LOVE: moonshot. It sounds so feminine, but with this deep undercurrent of disruption of the status quo. Inspired by President Kennedy’s massive efforts to put a man on the moon, a “moonshot” is a barely achievable initiative that demands extraordinary effort and teamwork to achieve. It’s an initiative that’s definitely not possible with “business as usual” – you have to completely transform ways of working and collaboration and performance in order to make it happen. And the most exciting part? The widespread effects of a moonshot are often world-changing in a way no one could have imagined. Kate Purmal and Lisa Goldman are wildly accomplished leaders who have many decades of moonshot experience between them. They’ve led, guided and inspired companies from Apple to Match.com through successful moonshot launches, and have brought that expertise to bear in their new book The Moonshot Effect: Disrupting Business as Usual, a step-by-step “How To” for moonshot projects, and also just an indispensable guide to leadership in general. I had the pleasure of talking to Kate and Lisa to help us wrap our heads around the catalyzing topic of . We covered: The Moonshot Effect and its radical ability to galvanize people into action around a world-changing idea The stages, timeline and ripple effect of a moonshot Two crucial practices of bold, outrageous visionaries Tips for sourcing power from your body and language The difference between being humble and being a courageous Hero-Maker   So let’s dive in to this week’s conversation “Moonshot” with chronic game-changers Kate Purmal and Lisa Goldman. Subscribe to the Emerging Women podcast on iTunes. And please be sure to rate us while you’re there!