‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

The more that creativity makes people feel, the more that they’ll buy, give, vote and do.That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.This episode coversWhy election results are so predictable before campaigns even startThe genius step that got Dove’s ‘Real Beauty’ campaign off the groundSystem 1 vs System 2 thinkingWhat makes 80% familiarity and 20% novelty the perfect mixHow emotions drive decision-makingJohn Kearon: https://www.linkedin.com/in/john-kearon-system1/System1: https://system1group.com/https://www.linkedin.com/company/system1group/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/