The Most Dangerous Business Advice I've Heard This Year [Ep 254]

A mentor I respect recently said something during a live training that genuinely stopped me in my tracks:"If I was starting from scratch in 2026, I wouldn't even bother building an email list."And honestly? I nearly fell off my chair.In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others.What You'll Learn in This Episode:Why business advice without context can lead you in the wrong directionThe real role email plays in a modern online businessWhy Skool communities and email lists work better togetherHow AI is changing marketing [and what it can't replace]Ready to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!