EPISODE · Nov 6, 2018 · 11 MIN
The Most Effective Way To Stand Out from Your Competitors | Ep. 014
from GlobalTQM | Sourcing and Manufacturing product in China for all entrepreneurs by David Hoffmann · host GlobalTQM.com
Why is product differentiation more and more important? Online shopping has given your customers have all the power. Today, in just a few minutes they can compare products or the same product from multiple suppliers. They can buy from anywhere in the world and get their purchased delivered in a few days. In a world of "infinite" choices, you need to give people a reason to buy from you. The better you can identify what's unique to your product, to make people's decision to buy from you easier, the more sales you'll make. In this episode, you'll discover: Misconceptions about product differentiation. Why branding is the best way to differentiate. Why you need to protect your brand internationally Helpful Resources For a full transcript of this interview, visit our blog. Get a free copy of our book, China Sourcing For Startups. Book A free 15-minute consultation with our team. Subscribe To The Show On Your Favorite Podcast App Apple Podcasts Google Podcasts Spotify Breaker Castbox Overcast Pocket Casts Podbean Radio Public Stitcher Follow Us On Social Media Facebook Instagram Twitter LinkedIn
What this episode covers
Why is product differentiation more and more important? Online shopping has given your customers have all the power. Today, in just a few minutes they can compare products or the same product from multiple suppliers. They can buy from anywhere in the world and get their purchased delivered in a few days. In a world of "infinite" choices, you need to give people a reason to buy from you. The better you can identify what's unique to your product, to make people's decision to buy from you easier, the more sales you'll make. In this episode, you'll discover: Misconceptions about product differentiation. Why branding is the best way to differentiate. Why you need to protect your brand internationally Helpful Resources For a full transcript of this interview, visit our blog. Get a free copy of our book, China Sourcing For Startups. Book A free 15-minute consultation with our team. Subscribe To The Show On Your Favorite Podcast App Apple Podcasts Google Podcasts Spotify Breaker Castbox Overcast Pocket Casts Podbean Radio Public Stitcher Follow Us On Social Media Facebook Instagram Twitter LinkedIn
NOW PLAYING
The Most Effective Way To Stand Out from Your Competitors | Ep. 014
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m