The Most Expensive Way to Price Your Business | Ep 188

When I sit down with a business owner and ask, “How did you come up with your pricing?” I usually hear the same answers:“I looked at my competitors.”“I checked the industry average.”“I picked a number that felt fair.”And this is where the problem starts.Because your pricing has nothing to do with what someone else is charging.It has everything to do with your numbers.Your costs. Your profit goals. How much you want to pay yourself. The capacity of your business. The type of business you’re trying to build.In this episode of Her Profit Era, I’m breaking down why so many founders are pricing their services without ever looking at the financial model behind them — and how that decision impacts everything from profitability to cash flow.I’m sharing a real example from a CFO client where we had to completely rethink pricing by looking at the true cost of delivering her service, including materials, storage, rent, and the time involved.Because a price isn’t just a number you put on a website.It determines whether the business you’re building can actually support the goals you have for it. Connect with Cindy: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Apply for CFO on Call