The most important comic book on earth. Rewriting Extinction, with Paul Goodenough

Paul Goodenough is my guest on Episode 148 of Inside Ideas with Marc Buckley.  Paul is an Emmy-nominated and award-winning writer, producer, entrepreneur and environmentalist - working across broadcast, comics, digital, games and publishing. Paul is the designer and founding member of BAFTA ALBERT (calculator and sustainability accreditation used by Netflix, NBC Universal, Warner Bros, BBC, IMG, Sky etc) and advises across Gov and the environmental NGO sector, enabling better cohesion and efficiencies.  Paul is the founder of Rewriting Extinction, a global storytelling project uniting 300 activists, celebrities, scientists, comedians and more across the planet to create stories to raise the money and awareness to save multiple species from extinction. The project includes notable co-creators like Taika Waititi, Ricky Gervais, Cara Delevingne, Jane Goodall and many more. Paul is also a best-selling author writing comics and books including THE MOST IMPORTANT COMIC BOOK ON EARTH, SHERLOCK HOLMES, HOW TO TRAIN YOUR DRAGON and many more.   www.rewritingextinction.com