EPISODE · Jun 9, 2026 · 1 MIN
The most important human connection with customers and prospects
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies including Pure Storage and Smartsheet, shares proven frameworks for rebuilding customer trust in the AI era. The discussion covers her three-layer trust framework (visibility, sentiment, and recommendation), strategic approaches to ungating content for AI discoverability, and implementing "people-first AI forward" transformation methodologies that prioritize human upskilling over workforce reduction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies including Pure Storage and Smartsheet, shares proven frameworks for rebuilding customer trust in the AI era. The discussion covers her three-layer trust framework (visibility, sentiment, and recommendation), strategic approaches to ungating content for AI discoverability, and implementing "people-first AI forward" transformation methodologies that prioritize human upskilling over workforce reduction. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The most important human connection with customers and prospects
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