EPISODE · Feb 28, 2026 · 1 MIN

The most important metric in your SEO dashboard

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable AI search improvements after implementing strategic Wikipedia optimization seven months ago. The discussion covers Wikipedia's underutilized role in AI model training data and practical frameworks for securing authoritative third-party mentions that influence search algorithms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable AI search improvements after implementing strategic Wikipedia optimization seven months ago. The discussion covers Wikipedia's underutilized role in AI model training data and practical frameworks for securing authoritative third-party mentions that influence search algorithms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The most important metric in your SEO dashboard

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This episode is 1 minute long.

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This episode was published on February 28, 2026.

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