The Most Important Question You SHOULD Be Asking Leads & Prospects | Ep. 103

March 28th, 2025 - Most loan officers ask surface-level questions—and get surface-level results. If you want to close more deals, you need to ask the question that actually matters: “What’s a win for you?”In this episode of Growth Notes, Frazier breaks down how this one question can change everything. By understanding what your prospect truly wants, you create a deeper connection, uncover real motivation, and anchor your entire sales process to what matters most to them.Drawing from his experience leading high-performing sales teams, Frazier shares how this strategy drove higher conversions and eliminated common objections before they even came up.This isn’t order-taking—it’s real value-driven conversation. Hit play and start leading with the question that sets you apart.00:00 Introduction and Importance of the Key Question00:22 The Concept of 'What's a Win?'01:26 Training and Differentiation in Sales Approach03:05 Handling Objections and Reinforcing Goals04:51 Final Thoughts and EncouragementJoin me at TAG 2025!Join the NAMB hive waitlist.Check out my other podcast and connect with me at themloproject.com Join me live every Monday for the NAMB Success Builder Call .Growth Notes are back on text! Email me at [email protected] to get added to the Growth Notes community.