The Most Important Thing Is Right In Front of You

Jesse reflects on the technological and cultural sea change underway as AI permeates everyday life. After publishing his new book, Never Worry About Money Again, Jesse scheduled the release of the audiobook version -- which he recorded himself in a studio in Salt Lake City -- only to find that someone had already released an audiobook with an AI generated voice clone. There are many such cases nowadays, leading Jesse to wonder -- how do you know whether anything is authentic anymore?   Authenticity seems to be becoming a more and more valuable quality in an AI infused world, and how you spend your money is tangled up in the question as well. How do you know that what you're buying is authentic? How do you even know that where you are spending your money is authentic?   The most important things you spend your money may very well be the things that are right in front of you -- a physical book, groceries from a local farmer.    Got a question for Jesse? Send him an email: [email protected]     Follow YNAB on social media: Facebook: @ynabofficial Instagram: @ynab.official Twitter/X: @ynab Tik Tok: @ynabofficial