The Most Interesting Man in the Tequila Game

In this episode of Weighing In with Travis Hartman, I sit down with Rick Olivo, founder of Don Rico Tequila — a premium tequila brand built on authenticity, craftsmanship, and long-term vision. Rick shares the real story behind launching Don Rico, what separates great tequila from marketing hype, and how patience, relationships, and integrity matter in both business and life. From brand building and entrepreneurship to culture, legacy, and doing things the right way — this is a conversation every founder, creative, and tequila fan will appreciate. 🥃 If you’re interested in tequila, entrepreneurship, branding, or building something that lasts, this episode is for you. 👉 Subscribe for more long-form conversations with fighters, founders, and fascinating people. 👉 Like & comment to help this episode reach more listeners. Chapters 00:00 Intro: Rick Olivo & Don Rico Tequila Founder Interview 01:35 Rick Olivo’s First Tequila Experience (Why Most People Hate Tequila) 05:20 From Diamond Buyer to Attorney: Rick Olivo’s Career Path 08:40 Working Inside a Tequila Brand: The Moment Everything Changed 12:10 How Rick Olivo Learned Tequila (Tasting, Collecting & Studying) 15:10 Visiting Tequila Distilleries in Guadalajara & Working the Fields 19:10 Building Don Rico Tequila: Patience, Process & Long-Term Vision 23:10 Creating a Tequila for Everyone (Not Just Tequila Experts) 26:40 Bourbon vs Tequila: Why Añejo Converts Bourbon Drinkers 29:10 Entrepreneurship Lessons: Risk, Pressure & Near Failure 32:30 Why the Tequila Itself Matters More Than Marketing 35:10 Tequila Regulations Explained: CRT, NOM & Certification 39:15 Tequila Types Explained: Blanco vs Reposado vs Añejo 42:15 Tequila Additives Explained & Why “No Additives” Can’t Be Advertised 46:10 How to Spot Additives in Tequila (Trust Your Palate) 48:55 Podcast Camera Reset (Quick Break) 50:10 How Añejo Tequila Is Made: From Agave to Barrel 54:10 Tequila Distillation Explained: Heads, Heart & Tails 56:10 Tequila Aging Explained: Barrels, Time & Flavor 58:10 Boxing & Business: Discipline, Teamwork & Championship Mindset 59:45 Final Thoughts: Where to Buy Don Rico Tequila #DonRicoTequila #RickOlivo #TequilaPodcast