EPISODE · Oct 1, 2023 · 30 MIN
The Most Under-Utilized Insight Gathering Strategy for CMOs
from C-Suite Sales & Marketing Perspectives
Ron Carson, a CMO, former founder, and Forbes Communications Council member with 25+ years of experience, shares his perspective on the critical role of a CMO and the importance of "just asking" customers for insights. He emphasizes the need for marketing departments to stay connected with customers and non-customers to understand their needs, motivations, and preferred channels of communication. "Without having regular customer conversations, you risk being untethered from our customer base." - Ron CarsonBy having direct and ongoing conversations, marketing can align their content and messaging with the customer journey, uncover blind spots, and ensure a positive customer experience that directly impacts renewals, referrals, cross-sells, and upsells. Ron encourages CMOs to prioritize customer conversations that drive success at all levels. Follow Ron Carson on LinkedInFollow host Steve MacDonald on LinkedIn
Embed this episode
What this episode covers
Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.
NOW PLAYING
The Most Under-Utilized Insight Gathering Strategy for CMOs
No transcript for this episode yet
Similar Episodes
No similar episodes found.