The Most Underrated Investment for Your Wedding Venue | Andrea Shah | The Venue RX

In this week's episode of The Venue RX, our host Jonathan Aymin sits down with Andrea Shah, a copywriter specializing in the wedding industry. They discuss the importance of copywriting and website design for wedding venues, the difference between content writing and copywriting, and the role of SEO in making a website searchable. Andrea explains her process for working with wedding venues, including researching the venue and its competitors, talking to past couples, and focusing on the experience of booking and working with the venue. They also discuss the use of AI in copywriting and the future of AI in the industry. Andrea shares her favorite and least favorite parts of her job as a copywriter, and how people can reach out to her for help. About Our Guest:  Before Andrea ended up a copywriter, her knowledge of copywriters was limited to half-watching Mad Men episodes (and thinking that she would like a couch in her office for mid-afternoon naps). After she finished grad school and took her degree in literary translation to work for a company that translated websites. Simultaneously she took a crash course in SEO, read dozens of style guides, and learned how to manage feedback calls with 10 stakeholders in 4 time zones (not recommended). After starting her family, she decided in short order not to return to corporate life, so she had to figure out what came next. She then started out as a translator, but gradually made the shift to copywriting. She found that literary translation is a note-perfect background for a copywriter, especially one who’s obsessed with voice & personality.  These days, she writes bold, evocative website copy for photographers, wedding vendors, and other creative service providers who want to stop sounding like everyone else in their niche.  Find Her Here:  Email: [email protected]  Website: andreashah.com Instagram: https://www.instagram.com/andreashahcopy/  Facebook: https://www.facebook.com/copybyandreashah/