The Most Underused 15 Seconds at Your Dealership

84% of car shoppers are on social media, 95% start their research online, and 61% say reviews decide who they buy from. In this episode of LotTalk, Chris Keene, John Anderson, and Renaldo Leonard break down how dealers can use social media to build trust and reputation before a buyer ever hits the lot. They cover why authentic phone video beats polished production, the rising AI "trust gap," how your content feeds answer engines like ChatGPT and Claude, the smart way (and wrong way) to use AI on leads, and the most underused 15 seconds at your entire dealership. Practical, floor-level moves you can start using this week.