the most untapped asset in sports

Coaching in 2025 is a fundamentally different job than it was a decade ago. NIL deals, the transfer portal, constant roster turnover, all layered on top of the traditional demands of being a tactician, mentor, counselor, and recruiter simultaneously. And yet, for all that's asked of coaches, very few are ever actually taught how to lead people. How to build culture, develop trust, or bring a team through adversity.In this episode, Ryan and Brian dig into why the most overlooked asset in sports isn't the playbook or the talent roster, it's the coach. Research shows that coach stress gets projected directly onto athletes, shaping confidence, relationships, and whether players feel like they genuinely belong to something worth fighting for. Coach development isn't just good for the team. It's good for the coach.Subscribe to our newsletter here ⁠Follow Us:⁠⁠fortitude.coach⁠⁠⁠Instagram⁠⁠LinkedIn⁠⁠X