The Most Valuable Asset In Your Marketing - Episode 12

In this episode I make the case that trust is the most valuable asset you own in your marketing. I share a recent partner promotion where a closed cart quietly reopened, and what that does to the trust between a brand, the partners who promote it, and the audiences who believe them. It all comes back to a simple idea: honest, simple marketing is the easiest marketing to run. Key takeaways Trust is the most valuable asset in your marketing, and honest deadlines mean people act the first time. Simple, truthful marketing is easier to run, because you are never on guard waiting to be caught out. A big brand can absorb a little lost trust. A smaller business copying the same tactics usually cannot, because the whole job is winning and keeping customers. Four practices worth examining honestly in your own marketing Fake scarcity timers driven by someone's clicks The open-close-reopen cart cycle "Spaces almost gone" emails written before you know the numbers The fake-it-till-you-make-it social media front. Real relationships are built on trust over time, and the repair job is far harder than keeping the original promise. Resources... Simplify the Funnel (my book) - www.simplifythefunnel.com Simplify the whole picture in a day with me: www.anthodges.com Subscribe to the show: www.lessisthestrategy.com