The Movable Middle: Your Hidden Revenue Lever

Are you spending all your time managing your bottom 20% performers while ignoring the massive opportunity sitting right in front of you? In this game-changing episode of RevOpsAF, co-host Matthew Volm sits down with Ross Rich, CEO and co-founder of Accord, to reveal why the middle 60% of your sales team is your biggest untapped revenue opportunity.   🎯 What You'll Learn: • Why AI is forcing a reckoning for the "movable middle" of sales teams • The costly traps most RevOps leaders fall into when trying to improve performance • How to identify and replicate what your top 20% do naturally • Why "destination tools" kill adoption and what to do instead • The simple framework to make excellence unavoidable for your entire team • How to get 60% more impact from your sales investments • Real tactics you can implement immediately after listening   🎙️ About Our Guest: Ross Rich is the CEO and co-founder of Accord, where he's spent over 5 years building AI-powered revenue execution tools that transform sales best practices into unavoidable playbooks. With a background in enterprise sales, Ross understands firsthand the challenges of scaling what top performers do naturally.   🔗 Resources Mentioned: • Accord Platform: https://inaccord.com/ • RevOps Co-op Community: https://www.revopscoop.com/ • Ross Rich on LinkedIn: https://www.linkedin.com/in/rossrich/ • Matthew Volm on LinkedIn: https://www.linkedin.com/in/matthewvolm/   🚀 Ready to Level Up Your RevOps Game? 👥 Join 18,000+ RevOps professionals: https://www.revopscoop.com/membership/membership-options   #revops #SalesOperations #RevenueOperations #SalesEnablement #AI #SalesProductivity #revopsaf #SalesManagement #RevenueGrowth #SalesStrategy #B2BSales #salesleadership