The Movers in the Entertainment Industry: A Conversation with Ghislain Arsenault

"Send a text sharing your thoughts about the episode."Today’s guest is Mr. Ghislain Arsenault, President and CEO of Truck N’Roll, a Canadian company leading in live-entertainment transport in North America. As the founder and head of Truck N’Roll, he has spent decades navigating one of the most complex, high-pressure forms of logistics: moving entire concerts, productions, and touring ecosystems across North America under unforgiving timelines. His world is a masterclass in decision-making under uncertainty—balancing regulatory constraints, cross-border operations, environmental challenges, talent shortages, and the unpredictable nature of live entertainment. Mr. Ghislain's experience and leadership extend beyond trucking. His long-standing involvement with Concordia University’s John Molson School of Business—coaching and mentoring students in elite case competitions—reveals a commitment to developing the next generation of leaders.