‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star episode artwork

EPISODE · Jun 27, 2025 · 35 MIN

‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star

from The Audio Long Read · host The Guardian

He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell. Help support our independent journalism at theguardian.com/longreadpod

Episode metadata supplied by the publisher feed · Published Jun 27, 2025

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‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star

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