The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes. Talk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi: • https://secretsushi.com/