The Multimillion Dollar Apparel Brand Created By a YouTuber

from Shopify Masters · host Shuang Esther Shan, Shopify

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way. For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

We chat with YouTube veteran and athleisure apparel designer Cassey Ho to hear how she's navigated the challenges of building a direct-to-consumer brand from scratch.

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The Multimillion Dollar Apparel Brand Created By a YouTuber

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How long is this episode of Shopify Masters?

This episode is 45 minutes long.

When was this Shopify Masters episode published?

This episode was published on October 25, 2022.

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