The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era

On today's episode, we're Spotlighting a webinar we held with Ann Marie Kerwin on the Multiplier Effect.Ann Marie Kerwin is the Americas Editor for WARC, a global marketing firm that provides evidence, expertise and education to ensure marketing strategy drives business success. As a WARC editor, she focuses on how marketing can make the business case for creativity. Previously Kerwin was VP-Content for eMarketer, a research firm focused on digital marketing and an editor for Ad Age.To download The Multiplier Effect:https://page.warc.com/the-multiplier-effect-report