The Murky Metrics of Podcast Success

from The Town with Matthew Belloni · host The Ringer

Matt is joined by Bloomberg’s Ashley Carman to discuss the state of the podcast industry and its struggle to reach profitability despite its growth. They talk about the murky metrics for success, the era of companies going “all in” on celebrity podcasts, the comedy podcaster boom, Spotify vs. Apple vs. YouTube, and the rise of the video podcast. Matt finishes the show with a prediction about the future of streamer bundling. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! [email protected] Host: Matt Belloni Guest: Ashley Carman Producer: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode metadata supplied by the publisher feed · Published Dec 5, 2023

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The Murky Metrics of Podcast Success

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