The Music Industry in the 21st Century -- Yannick Luna (Empire Collective)

Yannick Luna is the Founder and CEO of Empire Collective, an influencer network of music, sports, and gaming creators. Earlier in his career, Yannick worked for Atlantic Records, Roc Nation, and Machinima and also launched his own music curation channel to showcase independent artists. In this episode, we discuss the music industry’s slow transition from physical to digital distribution and direct-to-consumer monetization options for emerging artists. We also challenge the public vilification of early MCNs for allegedly pursuing “quantity over quality” by understanding the historical context and incentives that drove their behavior. Finally, we discuss Drake and Ninja’s Fortnite collaboration, and Yannick predicts that influencers will move away from pre-recorded video and focus more on live streaming. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.