The Muslim Pound

from The Bottom Line Hosted by BBC Radio 4

How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers - and how best to serve them - are the topics this week. Evan Davis talks to entrepreneurs who think they know the answer and asks how much can established companies learn from them. Guests : Shelina Janmohamed, Ogilvy Noor Elnur Seyidli, HalalBooking.com Shazia Saleem, ieat foods Producer : Rosamund Jones.

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The Muslim Pound

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This episode is 27 minutes long.

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This episode was published on June 19, 2014.

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