The Myth of Brand vs. Performance with Preston Rutherford, Co-Founder of Chubbies | 5

Brand is not simply a logo. It’s the irrational reason people choose you over your competition. That’s the mindset Preston Rutherford brings to Beyond the Billboard in this informative conversation with hosts Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen’s Head of Marketing. Preston—widely followed on LinkedIn for his brand-building insights—breaks down how Chubbies disrupted men’s apparel and why the obsession with performance marketing has led many brands astray.This episode is a CFO-friendly argument for why brand marketing is a smart investment. Preston shares how branded search, contribution margin, and organic revenue serve as real business metrics—not soft ideas. He challenges marketers to master their P&L, think in terms of incremental revenue, and measure what really drives long-term, resilient growth, not just immediate revenue.If you’ve ever struggled to explain brand marketing value to a CEO or CFO, this episode is the blueprint.This episode is brought to you by OneScreen.ai👤 Guest BioPreston Rutherford is a co-founder of the breakout brand Chubbies, a company built around the idea of weekend apparel that flipped the script on men’s fashion. From startup roots to a nine-figure exit, his journey blends brand-first intuition with performance-era insights. Today, he creates educational content for marketers on LinkedIn and is building Marathon—a measurement tool designed to quantify the real value of brand. LinkedIn: https://www.linkedin.com/in/prestonr/📌 What We CoverWhy “brand marketing” is actually the irrational reason people make buying decisionsHow Chubbies built a cult favorite by challenging the serious, cargo-shorts normWhy marketers must understand every line of their company’s P&LHow branded organic search and direct traffic signal a strong brandWhy contribution margin—not ROAS—is the CFO-approved way to measure successHow digital ads have turned into "wacky, wavy inflatable tube men" and what to do about itThe myth of a short-term drop when investing in brand—and what’s really happeningHow investing in brand reduces discounting and increases resilience in a crowded market🔗 Resources MentionedPreston Rutherford’s LinkedInMarathonDid you enjoy today’s episode? Make sure to hit the subscribe button so you never miss an update! If you found this conversation insightful, share it with a fellow marketer who should think more about out-of-home advertising. For more insights and tips, connect with us on LinkedIn!Low-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.