The Myth of "Build It and They Will Come": Marketing Art in 2026 | Art Crush

Is making it as a visual artist harder or just different in 2026?In this episode of Art Crush, hosts Fi Marks and Paula Telizyn dive deep into the reality of being a professional visual artist in today’s landscape. We get real about what it actually takes to build a sustainable, successful art career.Inside this episode, we discuss:The Marketing Mindset Shift: Why marketing isn't a chore—it’s an opportunity to delight your collectors and share your vision.The "Field of Dreams" Fallacy: Why you can’t just create and expect an audience to appear, and what to do instead.The Power of Clarity: How defining your message—both in your artistic voice and your brand marketing—is the secret to cutting through the noise.Whether you are an established painter, a digital artist, or just starting your professional journey, this conversation will help you find the clarity needed to connect your work with the people who will love it most.About Art Crush:Hosted by artists Fi Marks and Paula Telizyn, Art Crush is your unfiltered look into the realities, struggles, and triumphs of running an art business. We tackle everything from deconstructing colonialism in the art world to mastering the modern hustle, delivering punchy, thought-provoking episodes designed to shake up your creativity.Listen and subscribe! Available on Spotify, Apple Podcasts, Amazon Music, and your favourite podcast platforms.Connect with the hosts:Check out The 51% at ⁠⁠www.thefiftyonepercent.com⁠⁠Find Fi Marks' art at ⁠⁠www.fimarks-art.co.uk⁠⁠Find Paula Telizyn's art at ⁠⁠www.PaulaTelizyn.com⁠