The Myth of Declining Generosity: Insights from Bloomerang CMO Ann Fellman

In this episode, Stephen sits down with Ann Fellman, CMO at Bloomerang, to unpack what’s actually happening in charitable giving and how nonprofits can raise more—consistently. Drawing from the latest Giving USA data and Bloomerang’s vantage point across tens of thousands of organizations, Ann argues that the “decline in generosity” narrative is a myth.Generosity is shifting, not shrinking, and organizations that focus on relationships, recurring giving, and volunteer engagement are outperforming the sector.“Generosity is alive and well—and growing. When we build genuine relationships and make giving easy, nonprofits raise more.” — Ann FellmanAbout Our GuestAnn Fellman leads marketing at Bloomerang, a nonprofit giving platform that brings together donor CRM, fundraising (online, offline, events, auctions), and volunteer management in one place. Bloomerang’s goal is simple: help nonprofits raise more—money, time, and community support—by making it easier to build lasting relationships.Episode SnapshotGenerosity is growing. Individual giving remains the largest slice of the pie and has increased year over year. Don’t let negative headlines drive your strategy—follow the data.The “meaty middle” matters. Mid-level and first-time donors can become a predictable revenue engine with a thoughtful recurring giving strategy.Volunteers are super-supporters. Treat volunteer time as an on-ramp to deeper engagement; volunteers often become major donors and planned givers.Planned giving is changing. As the Great Wealth Transfer accelerates and more family foundations adopt spend-down policies, proactive relationship-building is essential.Make it easy to give. Donation page UX and integrated tools can materially lift conversion (Ann cited ~30% conversion lift for customers optimizing with Bloomerang’s fundraising tools).Data + empathy = durable growth. Segment by life stage, align asks to donor capacity and timing (yes, market cycles influence larger gifts), and communicate impact clearly.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.