The Mythbuster Memo

Week at a Glance:Marketing Momentum Is RealCredit Card Debt, ReconsideredInstitutional Crypto Quietly Goes MainstreamLast week, I made the case for an explosion in marketing in 2H 2025.The response? Strong opinions on all sides.Many asked, “In this macro environment?” Fair question.But here’s something to consider: there has neverbeen a moment in time that wasn’t clouded by uncertainty.And when caution becomes consensus, sometimes the best position is to lean forward.This week, I invite you to examine three common narratives with fresh eyes. Not because I want to win a debate, but because the data tells a different story.Three exhibits. One request: please read with curiosity, then make a decision.Fulcrum Question: What if the bearish sentiment is already priced in, and the real contrarian move now is optimism?