The Myths Wasting Your Time in Healthcare Marketing

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview. Pam Landis, Senior Vice President of Digital Engagement at Hackensack Meridian Health, spoke candidly about what it really takes to get new projects moving in a large health system. She also pulled back the curtain on gaining buy-in, budgeting, alignment to organizational goals, and why flashy logo slides don’t impress decision makers.