The Nada Effect: Design thinking a just, sustainable food system with Brianne Miller, Nada Grocery

Working as a marine biologist opened Brianne Miller's eyes to the link between our food system and the health of the ocean. Now Brianne is the Founder and CEO of Nada, a package-free grocery store in Vancouver, BC that is reducing food and packaging waste, while also creating a just, sustainable food system. "We were able to learn what containers are people bringing, where are they coming from, what kind of products do they want to see, how price sensitive are they… We used all of that information to go directly into the design.” In this episode: How Brianne’s work as a marine biologist led her to make a link between our food system and the health of the ocean Proving the Nada concept with pop-up shops and using that data to inform the design of the store Going beyond reducing consumer package waste and building a package-free supply chain Why Nada's business model is based around reducing and reusing, and not recycling The importance of education and community-building We invite you to become a SheEO Activator or apply to be a SheEO Venture at SheEO.World.