The Naming Book by Brad Flowers

https://thebookvoice.com/podcasts/2/audible/96229 to listen full audiobooks. Title: The Naming Book Author: Brad Flowers Narrator: Al Kessel Format: mp3 Length: 4 hrs and 54 mins Release date: 10-27-20 Ratings: 4.5 out of 5 stars, 9 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.