The National Crime Prevention Series: Protecting Your Home - What's New?

McGruff the Crime Dog is all about preventing crime, including keeping your home safe. McGruff’s human, Michelle Boykins, National Crime Prevention Council’s Senior Director of Communications and Dr. J discuss what to look for in home security systems, many of which are connected to you via the Internet.Joining them is Jay Stuck, Chief Marketing Officers and Executive VP of Sales for Secure Watch 24 Security Solutions (SW24 Security Solutions).  An innovator in technology-based security services, the company was founded in 2004 by veteran law enforcement professionals. Some of the points you will learn about include:Common sense low tech prevention How home monitoring has changed in the past five years allowing you to connect remotely to your home as an example of IoT, the “Internet of Things” Efforts reliable installers make to ensure proper operation before they leave your home Practices you can count on from reputable home security companies Features to look for if you are going to do it yourself Online sources for DIY security equipment such as ProtectAmerica.com http://Simplisafe.com www.frontpoint.com The importance of reducing false alarms Several ways SW24 has contributed to the public good by collaborating with NCPCJay Stuck, is the Executive Vice President, CMO of Secure Watch 24 Security Solutions.  Jay is an award-winning marketing and sales professional with more than 30 years’ experience in consumer and business-to-business sales, advertising, sales promotion and media relations. In addition to managing several of SW24’s sales programs, Jay is charged with spearheading SW24’s penetration into new vertical markets, enhancing its brand recognition and managing the SW24 corporate profile across all advertising and social networking media. He formerly served as Vice President, Residential Sales for Guardian Protection Services in Pittsburgh, PA. Jay was also responsible for all worldwide marketing for ADT for 10 years as VP, Global Brand Marketing and Communications. He was awarded Sales Leader of the Year by Honeywell/First Alert in 2009 and 2010. He is also currently a member of the Executive Committee of the Board of Directors of the National Crime Prevention Council.   A veteran of hundreds of interviews, including an appearance on Fox News, Jay is a frequent speaker at security industry conferences such as ESX and ESA.You can connect with Jay on LinkedIn