The Natural List returns with hot industry takes

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith explore the latest news and trends in the natural products industry, starting with the excitement of the 2025 Natural Products Expo West NEXTY Awards. For the first time, nominations are open early, running until Dec. 2, and cover 35 categories, including new favorites like non-alcoholic beverages, beauty and packaged produce. Jessica and Adrienne dive into noteworthy trends from Newtopia Now, highlighting the rise of artisanal, chef-crafted brands; the growth of clean beauty; and the increasing influence of science-backed ingredients in supplements and wellness products. Our hosts also discuss GLP-1s and their impact on natural retail, the new collaboration between Naturally Boulder and Colorado Food Works to make Naturally Colorado and the 30th anniversary of DSHEA. Don’t miss our favorite product picks: Adrienne highlights Milkadamia’s eco-friendly oat milk, while Jessica spotlights Enroot’s Unwind non-alcoholic sparkling wine for its functional benefits. Tune in for more on these exciting developments!